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market research surveys

surveys

Market research surveys:

... involve analyzing a given market in order to gain insight into the buying potential and attributes of the target audience for a product or service. 


... serve as the primary tool in an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness.


Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.


https://www.indeed.com/career-advice/career-development/market-survey


 Services can be utilized individually or integrated to increase their strategic impact:

  • Quantitative - Survey data collection: online, telephone, in-person, mail
  • Qualitative - Recruitment, Focus Group moderation, In-depth interviewing
  • Study Design and Consulting
  • Questionnaire and moderation guide development
  • Statistical Analysis - SPSS
  • Executive Interviews and Usability Studies
  • Multi-Language Capabilities - Most European & Asian Languages
  • In-House Survey Programming  and Data Collection
  • In-House Panel - 12,000 members representing population segments such as LGBTQ+ adults, patients with rare conditions, medical professionals, and more.
  • Contact Center Support Services – Hotline (esp. public health), patient scheduling, contact tracing, Tier 1 tech support

SKILLS / CERTIFICATIONS

AREAS OF EXPERTISE

· Comparative Analyses | Pivot Tables & Charts

· File Sharing:
Asana | Google Drive | Citrix | Dropbox | OneDrive

· Content Creation
Canva | Picasa | PiZap | PosterMyWall

· Instant Messenger: Slack | Facebook | Google Chat | HipChat

· Microsoft Office Pro 2016/Office 365: Word, Excel + KuTools, Outlook, PowerPoint, Access

· Online Business Reviews:  Google | TripAdvisor | Yelp

· Print/Digital Advertising Design:  Adobe Creative Suite: Acrobat, Dreamweaver, InDesign, Photoshop

· Instant Messenger: Slack | Facebook | Google Chat | HipChat

· Microsoft Office Pro 2016/Office 365: Word, Excel + KuTools, Outlook, PowerPoint, Access

· Online Business Reviews:  Google | TripAdvisor | Yelp

· Print/Digital Advertising Design:  Adobe Creative Suite: Acrobat, Dreamweaver, InDesign, Photoshop

· Remote Access | TeamViewer

· Remote / Virtual / Freelance Work

· Resumes | Newsletters | Brochures | Livestock Sale Catalogs

· Search Engine Optimization: LinkChecker

· Site Analytics: Quantcast | StatCounter | Google Analytics/Search Console

· Survey Software: Sawtooth Sensus | WinCati | Voxco | SPSS  | SurveyMonkey

· Social Media:  Facebook | Twitter | SinglePlatform

· Video Creation: YouTube | Movie Maker 

· Video Conferencing: GoTo | Zoom | Skype | Join.me | Trello

· Virtual Office Environments:  Yammer | Sococo

· Website Design/Development: Dreamweaver | GoDaddy Website Builder | HTML/CSS |FileZilla FTP

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