Social Media Marketing

Social media marketing (SMM):

• ... is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

• ... is a  “process that applies marketing principles and techniques to create, communicate and deliver value in order to influence target audience behaviors that benefit society (public health, safety, the environment, and communities) as well as the target audience”. 

Social media allows marketers to connect and engage potential customers where they are: LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms like TikTok. With a strong social media strategy and the ability to create engaging content, marketers can engage their audience. 

Six Types of Social Media with Examples

Search engine optimization (SEO):

• ...is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

• ...is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. The key to getting more traffic lies in integrating content with search engine optimization and social media marketing.

• ... is the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic. The aim is typically to rank on the first page of Google results for search terms that mean the most to your target audience.

An awesome website is useless if no one can find it! For some website owners, search engine placement is just as important as the site itself. Search Engine Visibility is a search engine optimization (SEO) application that automates the regular submission of your site and keywords to hundreds of search engines at a very affordable cost. If you would like us to enter your description, keywords, meta tags, etc., we are happy to do so. This service ensures that when a search is conducted, your information will appear.

In no case do we make any express or implied guarantees relating to specifics of site traffic or resulting business.